Thursday, January 1, 2026

Top Stories: No Dry January needed! Here's why Gen Z is already stepping away from alcohol.

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Thu Jan 1 2026

It's Dry January, but Gen Z is already cutting back

Gen Zers (young adults born between 1997 and 2012) are drinking alcohol less. Between 2001 and 2023, global research firm Gallup reported a 11% dip in adults between the ages of 18-34 who had at least one alcoholic beverage within the past week.

There are a few reasons why Gen Z is drinking less alcohol, including a higher awareness of physical and mental health. And marijuana.

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