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Fizz or fizzle? Pepsi's new contender in the lemon-lime soda, Starry, is taking on Sprite. |
Coca-Cola's sparkling lemon-lime drink has 7% share of the $82 billion U.S. soda market, according to Bloomberg. |
Starry's predecessor, Sierra Mist, was a quintessential also ran, with a measly 0.1%. |
Now Pepsi is trying again. The launch marks the "most aggressive move made by the company's reinvigorated beverage business in years," Bloomberg Intelligence analyst Kenneth Shea said. |
The new caffeine-free lemon-lime flavored soda is on shelves now in regular and Zero Sugar versions. |
How will it hold up in taste tests? |
| Pepsi is shaking up its lemon-lime soda game. The beverage company has set aside Sierra Mist for a new drink Starry. | PepsiCo. | |
One person tweeted a video dumping the soda into a trash can. But another said, hey, it's better than expected. |
Twitter has a lot of climate change misinformation under Musk |
Twitter has always been a hotspot for climate change misinformation. |
Under new owner Elon Musk, falsehoods about the warming planet are whipping around the social media platform at a sizzling pace, according to a study of climate-related conversations shared exclusively with USA TODAY. |
The new report echoes recent research showing a surge in climate misinformation since Musk bought the company in October. |
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🍔 Today's Menu 🍔 |
Forget 7 layer dip. Make this chips and dip board instead |
About The Daily Money |
Each weekday, The Daily Money delivers the best consumer news from USA TODAY. We break down financial news and provide the TLDR version: how decisions by the Federal Reserve, government and companies impact you. |
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