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Every year, national brands cozy up to LGBTQ+ Americans with colorful merchandise for Pride Month. But this June, those displays may not be as loud and proud. |
"Especially during Pride season, most companies like ours are pretty busy working on Pride projects. I can tell you for myself, I have not been, and I think it's across the board," said Matt Skallerud, president of Pink Media, which helps brands reach the LGBTQ+ demographic. |
Mainstream brands used to brush off anti-LGBTQ+ sentiment. That changed last year when conservatives organized boycotts online that slashed sales. This year, Target is scaling back its Pride collection and won't carry the collection in all stores. Bud Light, owned by beer giant Anheuser-Busch, is still struggling after last year's conservative blowback over a social media campaign with transgender influencer Dylan Mulvaney. |
"The goal is to make 'pride' toxic for brands," conservative commentator Matt Walsh wrote on X, formerly Twitter, at the time. |
Keep scrolling for more Pride Month content from the USA TODAY Network. | | | | As LGBTQ+ communities prepare for Pride 2024, Interfaith Alliance is teaching faith communities de-escalation skills to be active allies at events. | | | | Dr. Jack Turban discusses the gender identity debate in new book "Free to Be," aimed at educating people about transgender rights and medicine. | | | | Pride Month starts June 1 and there's a lot to celebrate. We're explaining what the month means, the history, flag and upcoming parades near you. | | | | You can wave more than just a rainbow flag this Pride Month. The lesbian flag, transgender flag, nonbinary flag and more represent LGBTQ+ identities. | | | | Residents in Jacksonville saw a rainbow display in honor of pride Month again this year, but on a different bridge. Here's why. | | | | | Sign up for the news you want | Exclusive newsletters are part of your subscription, don't miss out! We're always working to add benefits for subscribers like you. | | | | | | |
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